Areas of Expertise

With over 13 years of dedicated experience in social media marketing, I’ve had the opportunity to lead and grow teams in both enterprise and start-up environments, driving the creation of compelling content and campaigns that forge deeper connections with audiences, foster community, and amplify brand stories.

Social Media Management

Holistic social media management for brands spanning a variety of industries — including health and wellness, sports, financial services, technology, tourism & hospitality, consumer packaged goods, and healthcare.

Specializing in:

Content & channel strategy
Managing multi-channel editorial calendars
Static & video content development
Brand-aligned copywriting
Multi-channel content publishing
Real-time sports social content management

Featured Brand Channels:

Zero Longevity: Instagram | TikTok

Managed May 2022 through January 2024

Ally Racing: Twitter | Instagram

Managed January 2019 through April 2022

Community Management & Social Listening

10+ years of experience in social media community management and social listening, guiding and building enterprise community management teams.

Experienced in developing continuous, 24/7 social media coverage, proactively engaging with followers and earned brand mentions, building strategic social listening dashboards to integrate brand conversations, and ensuring the prompt and effective escalation and resolution of customer inquiries.

Uniquely skilled at onboarding and managing social media and listening solutions for enterprise brands with complex internal structures, including customer service and regulatory partners, and integrating with organizational crisis leadership and leading crisis communication strategy and activation across social channels.

Influencer Marketing

Development of diverse influencer partnerships for several brands, collaborating with influencers across the fitness, health, and lifestyle verticals to effectively boost brand visibility and drive product adoption.

Experienced working fully in-house and through collaborations with influencer marketing tools and talent agencies to source potentials, develop creative briefs, negotiate contract terms, and holistically manage relationships.

View featured partnerships

Content Creation & Management

Comprehensive in-house content creation, primarily focused on the development of strategic brand and product content, with an eye for harnessing real-time trends to drive brand awareness and value among target demographics.

Offerings include ...

Scriptwriting
Social-forward graphic design
Mobile video production and editing
Copywriting
Managing UGC content creators
Collaboration with in-house and agency creative partners

View created and managed content samples

Copywriting & Editing

Extensive experience writing and editing for digital and social media, including ...

Social media copy
Video scripts
Blog posts
Social ad copy
Executive/entrepreneur thought leadership content

View content samples

Partnership Marketing

5+ years leading social media content and strategy for high-profile corporate brand partnerships, including those in the sports, events, and health and wellness verticals. Experienced in collaborating with multiple partner teams and creative agencies to craft innovative content and campaigns that enhance brand visibility and foster authentic fan interactions.

Featured Partnerships:

Ally 48 (NASCAR Cup Series)
Charlotte FC (MLS)
National Women's Soccer League
The Ally Challenge (PGA Tour Champions)
Detroit FC (USL)
Oura
iHeart Radio
FinCon